personal breakthroughs begin with a change in beliefs. So how
do we change? The most effective way is to get your brain to
associate massive pain to the old belief. You must feel deep
in your gut that not only has this belief cost you pain in the
past, but it's costing you in the present and, ultimately, can
only bring you pain in the future. Then you must associate tremendous
pleasure to the idea of adopting a new, empowering belief."